The coat

Willy and Sam is a project born in 2025, shaped by an observation of the past and an appreciation of classic menswear through a contemporary lens.

From the past, we keep a sense of timeless aesthetics, enduring materials, and carefully crafted patterns that result into simplicity.

From today's world, we embrace the need to adapt to different moments, versatility, and multiple uses, unconcerned with the boundaries between formal and informal.

The pattern is inspired by the classic Balmacaan coat, originated in Scotland in the late 19th century. Its defining feature is the raglan sleeve.

The name Willy and Sam — two names in one — is a nod to the coat's dual nature: wool on one side, cotton on the other.